PRESS RELEASE:
The 2025 Lagos Tourism and NBC Trade Fair is set to become Nigeria’s largest trade and commerce gathering, with an anticipated ₦5 billion in sales, over 220 vendors, and an expected 9,000 attendees in three days.
The second edition of the fair, organized by the Lagos State Ministry of Tourism, Arts, and Culture in collaboration with Naija Brand Chick (NBC), will be held from April 11th to 13th at Balmoral Hall, Federal Palace Hotel, Victoria Island, Lagos.
New activities will be integrated into the programme, including business masterclasses, interactive workshops, and financial inclusion initiatives, providing vendors with access to grants and support.
Beyond business, there will be guest appearances by influencers and celebrities, cultural performances, dance showcases, exciting giveaways, and raffle draws. These are designed to drive sales and boost visibility for participating brands.
The Special Adviser to the Lagos State Governor on Tourism, Arts, and Culture, Idris Aregbe, reaffirmed the government’s commitment to supporting local businesses and entrepreneurs in the state with different initiatives.
“Lagos is a thriving commercial and tourism hub, and through strategic initiatives like this trade fair, we are reinforcing our commitment to economic empowerment and showcasing our commerce as a major potential to the world. This will also attract the international market, and our collaboration with Naija Brand Chick has made it seamless because we share the same vision of uplifting entrepreneurs and changing business narratives across the state.
“This edition is set to be bigger and better, as we have worked tirelessly to refine the experience and maximize impact. Beyond the physical marketplace, we are introducing an Online Deals Spot to expand accessibility, and attendees can expect discounted shopping as well.”
The CEO of Naija Brand Chick, Nelly Agbogu, also shared her excitement for this year’s edition, highlighting Lagos’ commerce prowess and its role in the success of her trade exhibitions, making strategic marketing solutions easy.
“Lagos provides the perfect landscape for business growth, and this fair is proof that dreams can be actualized with the right support. We are excited to create another groundbreaking event that empowers SMEs and transforms lives. Thanks to Lagos State for agreeing to endorse and flag this commerce pot of soup.”
The Lagos Tourism & NBC Trade Fair 2.0 is powered by Wema Bank, ALAT by Wema, and SARA by Wema, a visionary partner committed to investing in Lagos commerce and supporting entrepreneurs.
The 2024 edition was headlined alongside by Nollywood filmmaker Toyin Abraham, recorded immense success and countless testimonies from vendors who shared their experiences online and through correspondence.
The Lagos Tourism and NBC Trade Fair is raising the bar even higher, with a strong focus on increasing sales, fostering deeper connections between vendors and customers, and solidifying its reputation as a must-attend business event in Nigeria.
